Effective Date: December 2, 2025
Last Updated: December 2, 2025
These Terms of Service ("Terms") constitute a legally binding agreement between you (whether an individual or an entity, "Client," "you," or "your") and Bright Idea Sparks, LLC, doing business as Anso ("Anso," "we," "us," or "our"), governing your access to and use of the Anso platform, website, and related services (collectively, the "Services").
By accessing or using the Services, executing a Statement of Work ("SOW"), or clicking "I Agree," you acknowledge that you have read, understood, and agree to be bound by these Terms. If you are entering into these Terms on behalf of an organization, you represent and warrant that you have the authority to bind that organization to these Terms.
If you do not agree to these Terms, you may not access or use the Services.
Anso provides an AI-powered enterprise intelligence platform that may include, depending on the applicable SOW:
The specific Services to be provided are defined in each SOW.
Anso offers Services across multiple engagement models, which may include:
Details of scope, pricing, and service levels for each engagement are specified in the applicable SOW.
Anso may update or modify the Platform's features, functionality, and user interface from time to time to improve the Services. We will provide reasonable notice of material changes that reduce core functionality. Such modifications do not alter the scope of Services defined in an active SOW without mutual written agreement.
Client agrees to cooperate with Anso in good faith to facilitate the delivery of Services, including:
Client is responsible for:
Anso provides template consent language and compliance guidance to support Client in meeting these obligations, but Client retains sole responsibility for obtaining valid consent.
Client agrees not to, and shall ensure that Authorized Users and Participants do not:
Client agrees to pay the fees specified in the applicable SOW. Fees may include:
Unless otherwise specified in the SOW:
All fees are exclusive of applicable taxes. Client is responsible for all sales, use, value-added, withholding, and similar taxes, except for taxes based on Anso's income.
Overdue payments accrue interest at the lesser of 1.5% per month or the maximum rate permitted by law. Anso may suspend access to the Services upon thirty (30) days' written notice of overdue payment if the balance remains unpaid.
For subscription engagements, Anso may adjust fees upon renewal by providing at least sixty (60) days' written notice prior to the start of the renewal term.
Anso and its licensors retain all right, title, and interest in and to the Platform, including all software, algorithms, models, methodologies, frameworks, interview scripts, analysis tools, and underlying technology (collectively, "Anso IP"). Nothing in these Terms transfers ownership of Anso IP to Client.
For clarity, Anso IP includes:
Client retains all right, title, and interest in and to Client Data. Client grants Anso a limited, non-exclusive, non-transferable license to use Client Data solely as necessary to perform the Services during the term of the engagement.
Upon full payment of applicable fees, Client owns all right, title, and interest in the Deliverables produced for Client under an SOW, including reports, workflow maps, roadmaps, and executive summaries. Anso retains no rights to Client-specific Deliverables except as necessary for warranty support and as described in Section 6.5.
For engagements that include an Intelligence Base:
Anso may use aggregated, anonymized, and de-identified data derived from the provision of Services to improve the Platform, develop benchmarks, and enhance its methodologies — provided such data does not identify Client, any Participant, or any Client-specific workflows. Client Data is never used to train AI models for other clients or for general-purpose model training.
If Client provides suggestions, ideas, or feedback about the Services ("Feedback"), Anso may use such Feedback without restriction or obligation, provided such use does not disclose Client's confidential information.
"Confidential Information" means any non-public information disclosed by one party ("Discloser") to the other ("Recipient") in connection with these Terms that is designated as confidential or that a reasonable person would understand to be confidential given the nature of the information and circumstances of disclosure. Confidential Information includes Client Data, Interview Data, Deliverables, Anso's pricing and technology details, and business strategies of either party.
The Recipient agrees to:
Confidential Information does not include information that: (a) is or becomes publicly available through no fault of the Recipient; (b) was known to the Recipient prior to disclosure; (c) is independently developed by the Recipient without use of the Discloser's Confidential Information; or (d) is rightfully received from a third party without restriction.
The Recipient may disclose Confidential Information if required by law, regulation, or court order, provided that the Recipient gives the Discloser prompt notice (where legally permitted) and cooperates with the Discloser's efforts to obtain protective treatment.
Confidentiality obligations survive termination of these Terms for a period of three (3) years, except with respect to trade secrets, which remain protected for as long as they qualify as trade secrets under applicable law.
Anso's collection, use, and handling of personal data is governed by our Privacy Policy, available at tryanso.com/privacy, which is incorporated into these Terms by reference.
Where Anso processes personal data on behalf of Client, Anso acts as a data processor and Client acts as the data controller. The parties will execute a Data Processing Addendum ("DPA") upon Client's request, which will govern such processing and incorporate standard contractual clauses for international data transfers where applicable.
Anso implements appropriate technical and organizational measures to protect Client Data against unauthorized access, loss, alteration, or destruction. These measures are described in our Privacy Policy and may be further detailed in the applicable DPA.
Anso uses third-party subprocessors to deliver the Services, including AI service providers (currently Anthropic, OpenAI, and ElevenLabs), cloud infrastructure providers, and data storage services. A current list of subprocessors is available upon request. Anso will provide Client with reasonable advance notice of material changes to its subprocessor list.
Anso has contractually ensured that no Client Data processed through our AI subprocessors is used to train third-party AI models. Client Data submitted through the Anthropic, OpenAI, and ElevenLabs APIs is not used by those providers for model training or improvement.
Data retention periods are described in our Privacy Policy. Upon termination of an engagement, Anso will delete or return Client Data in accordance with the Privacy Policy and any applicable DPA, subject to any legal retention obligations.
Anso represents and warrants that:
Client represents and warrants that:
Client acknowledges that Deliverables and Intelligence Base outputs are generated with the assistance of artificial intelligence and are intended to inform decision-making, not replace professional judgment. Specifically:
To the maximum extent permitted by applicable law, neither party shall be liable to the other for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, revenue, goodwill, or data, arising out of or related to these Terms, regardless of the theory of liability and even if the party has been advised of the possibility of such damages.
Except for (a) Client's payment obligations, (b) either party's indemnification obligations, and (c) breaches of Section 7 (Confidentiality), each party's total aggregate liability arising out of or related to these Terms shall not exceed the total fees paid or payable by Client to Anso during the twelve (12) month period immediately preceding the event giving rise to the claim.
The limitations in this Section 10 reflect the allocation of risk between the parties and are an essential element of the basis of the bargain between the parties. The parties would not have entered into these Terms without these limitations.
Anso will defend, indemnify, and hold harmless Client from and against any third-party claims, damages, losses, and expenses (including reasonable attorneys' fees) arising from: (a) Anso's infringement of a third party's intellectual property rights through the Platform; or (b) Anso's material breach of its confidentiality or data protection obligations under these Terms. If the Platform becomes or is likely to become the subject of an infringement claim, Anso may, at its option, modify the Platform to be non-infringing, procure the right for Client to continue using the Platform, or terminate the affected SOW and refund pre-paid fees for the unused period.
Client will defend, indemnify, and hold harmless Anso from and against any third-party claims, damages, losses, and expenses (including reasonable attorneys' fees) arising from: (a) Client Data or Client's use of the Services in violation of these Terms or applicable law; (b) Client's failure to obtain necessary consents from Participants; or (c) any claim by a Participant related to their participation in AI-conducted interviews where such claim arises from Client's failure to comply with Section 4.2.
The indemnified party must: (a) promptly notify the indemnifying party in writing; (b) give the indemnifying party sole control of the defense and settlement; and (c) provide reasonable cooperation at the indemnifying party's expense. Failure to provide timely notice reduces the indemnifying party's obligations only to the extent it is materially prejudiced.
These Terms are effective upon acceptance and continue until all SOWs have expired or been terminated. Each SOW specifies its own term, including any renewal provisions.
Either party may terminate an SOW for convenience upon sixty (60) days' written notice, subject to payment obligations for Services rendered and any minimum commitment specified in the SOW.
Either party may terminate these Terms or any SOW immediately upon written notice if the other party: (a) materially breaches these Terms and fails to cure such breach within thirty (30) days of written notice; or (b) becomes subject to bankruptcy, insolvency, receivership, or similar proceedings.
Upon termination:
The following sections survive termination: Section 6 (Intellectual Property), Section 7 (Confidentiality), Section 8 (Data Protection and Privacy), Section 9.3 (AI Output Disclaimer), Section 10 (Limitation of Liability), Section 11 (Indemnification), Section 12.4 (Effects of Termination), Section 12.5 (Survival), and Section 14 (General Provisions).
Before initiating formal proceedings, the parties agree to attempt to resolve any dispute arising under these Terms through good-faith negotiation. Either party may initiate this process by providing written notice describing the dispute. The parties will endeavor to resolve the dispute within thirty (30) days of such notice.
If the dispute is not resolved through informal negotiation, either party may submit the dispute to binding arbitration administered by the American Arbitration Association ("AAA") under its Commercial Arbitration Rules. The arbitration will be conducted by a single arbitrator. The arbitrator's decision will be final and binding and may be entered as a judgment in any court of competent jurisdiction.
Notwithstanding the foregoing, either party may seek injunctive or other equitable relief in any court of competent jurisdiction to protect its intellectual property rights or Confidential Information.
These Terms are governed by and construed in accordance with the laws of the State of Delaware, without regard to its conflict of laws principles.
These Terms, together with all SOWs, the Privacy Policy, and any DPA, constitute the entire agreement between the parties regarding the subject matter hereof and supersede all prior or contemporaneous agreements, understandings, and communications, whether written or oral.
These Terms may only be amended in writing signed by both parties. Anso may update these Terms from time to time for website visitors and prospective clients; material changes will be posted to our website with reasonable advance notice.
Neither party may assign these Terms without the other party's prior written consent, except that either party may assign these Terms in connection with a merger, acquisition, or sale of substantially all of its assets, provided the assignee assumes all obligations under these Terms.
If any provision of these Terms is held invalid or unenforceable, the remaining provisions will continue in full force and effect, and the invalid provision will be modified to the minimum extent necessary to make it valid and enforceable.
No waiver of any provision of these Terms will be effective unless in writing and signed by the waiving party. No failure or delay in exercising any right constitutes a waiver of that right.
Neither party will be liable for delays or failure to perform caused by events beyond its reasonable control, including natural disasters, pandemics, government actions, internet or telecommunications failures, or third-party service outages, provided the affected party gives prompt notice and uses commercially reasonable efforts to mitigate the impact.
All notices required or permitted under these Terms must be in writing and sent to the addresses specified in the applicable SOW or to the following:
Anso (Bright Idea Sparks, LLC)
Email: info@ideasparks.io
Address: 1259 El Camino Real, Unit #1492, Menlo Park, CA 94025
The parties are independent contractors. Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship between the parties.
These Terms do not confer any rights or remedies upon any person or entity other than the parties, except that Client's indemnification obligations under Section 11.2 extend to Anso's affiliates, officers, directors, and employees.
Neither party will use the other party's name, logo, or trademarks in any public statement, press release, or marketing material without the other party's prior written consent, except that Anso may include Client's name in a general client list unless Client opts out in writing.
If you have questions about these Terms, please contact us:
Anso (Bright Idea Sparks, LLC)
Email: info@ideasparks.io
Address: 1259 El Camino Real, Unit #1492, Menlo Park, CA 94025
Website: tryanso.com
These Terms of Service are provided for informational purposes and do not constitute legal advice. Anso recommends that organizations consult qualified legal counsel before executing service agreements.